“How might we conceptualise a music group and create a content universe to promote the music group and their new album?”
The challenge was to reimagine ourselves as a band together. How can we let everyone’s personalities shine through?
Ettan Lös
Fall 2022
Creative Direction
Graphic Design
Photo and Video Editing
In cooperation with: Luisa Bacaj, Mingus Lion, Nikos Armel Arpi, Saba Sandahl
Graphic Design
Photo and Video Editing
In cooperation with: Luisa Bacaj, Mingus Lion, Nikos Armel Arpi, Saba Sandahl
In order to challenge ourselves creatively, we decided that the music genre of the group was going to be futuristic country. Does that entail horses in space? Can minimalism and cowboy-boots be one?
Alongside my team, I iterated and experimented with graphical elements and colours using sketches and mood boards. I acted as director for our photoshoot, as well as edited the photos and videos.
Alongside my team, I iterated and experimented with graphical elements and colours using sketches and mood boards. I acted as director for our photoshoot, as well as edited the photos and videos.
