“How might H&M help our members reduce the climate impact in the user phase, after they have purchased a garment from us?”
We recived this brief from H&M and used methods to reach insights and present a solution. This included conducting qualitative and quantitative customer research, market research, creating customer journeys, UX design and UX design testing.
Rejuvinate it
Fall 2022
Client Contact
Creative Direction
Graphic Design
UX
In cooperation with: Wu Chang, Nadia Parker, Molly Rikardsson
Creative Direction
Graphic Design
UX
In cooperation with: Wu Chang, Nadia Parker, Molly Rikardsson
Our solution for this brief was to create a global competition for H&M members — Rejuvenate It! We propose that this competition will allow members to acquire material from garments donated to H&M, and from there, create new garments that they can compete with in the competition.
Our vision is to give new life to old garments, for H&M to use their large brand to promote otherwise unseen talented creators, and to give members a fun initiative to be sustainable!
In order to understand the users needs, we conducted both qualitative and quantitative customer research, including surveys and interviews, UX .
One of the insights we gained is that H&M has several initiatives and services that create a more sustainable world, but H&M lacks a clear design approach in order to communicate this information to its user.
Knowing this, we used the Double Diamond principle and a Prioritization Matrix in order to narrow down and choose one core concept that suited the brief the best.
During this module I was class representative, which meant I was responsible for all communication between executives at H&M and 45 students. I also planned and hosted the pitch day.
Our vision is to give new life to old garments, for H&M to use their large brand to promote otherwise unseen talented creators, and to give members a fun initiative to be sustainable!
In order to understand the users needs, we conducted both qualitative and quantitative customer research, including surveys and interviews, UX .
One of the insights we gained is that H&M has several initiatives and services that create a more sustainable world, but H&M lacks a clear design approach in order to communicate this information to its user.
Knowing this, we used the Double Diamond principle and a Prioritization Matrix in order to narrow down and choose one core concept that suited the brief the best.
During this module I was class representative, which meant I was responsible for all communication between executives at H&M and 45 students. I also planned and hosted the pitch day.
